Black Friday Fri, Nov 27 Cyber Monday Mon, Nov 30 Early deals Get deal alerts
Early deals Updated
Sony 61MP full frame

Sony a7R V Black Friday & Cyber Monday Deals 2026

The a7R V is $3,498, which is $200 above the $3,298 price from last Black Friday. Here's when that price has come back, and how it compares with the a7R VI.

Our call right now

Wait for $3,298 or less. $3,498 is the current B&H price. $3,298 has returned several times in 2026 and was last Black Friday's price.

Not worth buying at today's price. One email when Sony a7R V hits our target.

Set a deal alert
  • Current price$3,498
  • Black Friday 2025$3,298
  • Sale price$3,298
  • a7R VI$4,499.99

We may earn a commission from retailer links on this page, at no extra cost to you. As an Amazon Associate we earn from qualifying purchases. How this works.

Early deals

Where to buy the Sony a7R V

When a button shows a dollar, that is the price we checked. The page you open is the price you pay.

Affiliate links. We may earn a commission when you buy, at no extra cost to you.

Sony a7R V deal status right now

The a7R V body is $3,498 at B&H. We checked the body page on October 28. Amazon’s tracker showed $3,498 on October 12, and Adorama moved from $3,298 on October 7 to $3,498 on October 12. The $3,298 price is $900 off a $4,198 comparison price. It was last Black Friday’s price at B&H, and it has come back several times in 2026.

The a7R V is no longer Sony’s newest high-resolution camera. Sony announced the a7R VI on May 13, 2026 at $4,499.99, which is why the a7R V’s sale price keeps returning. We haven’t seen Sony announce its 2026 holiday savings. Last year they began on November 3.

Our call: wait for $3,298 or less

$3,498 is $200 above a price that has appeared at least five times this year. Sony’s holiday savings are the most likely next one. If you see $3,298, buy it.

What counts as a good a7R V price

  • $3,298 or less$900 off B&H’s $4,198 list price, and last Black Friday’s price. TechRadar called it a record low in June. Buy.
  • $3,498B&H’s price on October 28. Amazon and Adorama were also $3,498 on October 12. Fine if you need it now, but it’s $200 above the usual sale price.
  • $3,798 to $4,198Adorama’s pre-sale price in June ($3,798) and B&H’s list price. Skip it.

Sale dates for the $3,298 price

DateWherePrice
Nov 3, 2025 (Black Friday season)B&H, Amazon, Adorama$3,298 ($900 off)
Jan 15, 2026Adorama$3,498
Feb 25 to 27, 2026Adorama$3,298
Apr 13, 2026B&H$3,298
Jun 3, 2026Adorama (Summer Sony Sale, was $3,798)$3,298
Aug 24, 2026Amazon (its lowest recorded)$3,298
Oct 7, 2026Adorama$3,298
Oct 12, 2026Adorama and Amazon$3,498

Sources: TrackaLacker (Adorama), camelCamelCamel (Amazon), Digital Camera World, TechRadar. Checked October 28, 2026. Prices change often, so each button below opens the live listing.

Sony a7R V key specs

Sensor61MP back-illuminated full-frame Exmor R, BIONZ XR and an AI processing unit
Burst10 fps with AF, up to 583 raw frames
AutofocusAI subject recognition, with real-time Eye AF that Sony says is 60% better
Stabilization5-axis in-body, rated for 8 stops, plus a 240.8MP pixel-shift mode
Video8K/24p and 4K/60p, 10-bit, 16-bit raw output over HDMI, S-Log3, no recording limit
Viewfinder and screen9.44M-dot OLED EVF (0.9x), 3.2″ 2.1M-dot touchscreen on a 4-axis hinge
CardsTwo slots, each CFexpress Type A or UHS-II SD
BatteryNP-FZ100, about 440 shots with the viewfinder and 530 with the screen
BodyMagnesium alloy, weather sealed, 723g

DPReview measured the a7R V’s rolling shutter in electronic-shutter stills at about 100ms, so use the mechanical shutter for anything that moves. It measured the a7R VI at 19.6ms.

Body, kit or bundle?

At the $3,298 price, B&H’s Basic Bundle (bag, spare battery and card) was $3,449.99 and its Performance Kit (grip, extra battery and card) was $3,857.99. Compare each against the body plus the accessories you’d buy anyway. For lenses, see our Sony lens deals.

Who should buy the a7R V

Good fit

  • Landscape, architecture and studio shooters who want 61MP.
  • Wildlife shooters who crop heavily and shoot subjects that don’t move fast.
  • Anyone who wants an 8-stop stabilized camera with a 9.44M-dot viewfinder.
  • Buyers who don’t need the a7R VI’s speed and want to save about $1,000.

Look elsewhere

  • Sports and fast action. See the a7R VI or the Canon R5 Mark II.
  • Tight budgets. The a7 IV is $1,500 less.
  • Anyone who wants a small body. The a7C II is 514g.
  • Heavy file users. 61MP files are large and need fast cards.

Alternatives to compare

Sony a7R VI

About $1,000 more

B&H lists it at $4,498, and Price Drop Catch has not recorded a lower price since May 27, 2026. It has a 66.8MP fully stacked sensor, 30 fps bursts and 8K video, but DPReview says its viewfinder is the same 9.44M dots. See our a7R VI tracker.

Nikon Z8

About the same

$3,196.95 on the November 2 body page. A 45.7MP stacked sensor. See our Z8 tracker.

Canon EOS R5 Mark II

$600 more

$3,999 on the November 2 body page. Last Black Friday was $3,899. It has 44.8MP and 30 fps. See our R5 Mark II tracker.

Sony a7R IV

$700 less

B&H listed it at $2,798 in June, the same 61MP sensor without 8K video and the newer AF. It’s an older camera. TechRadar noted that these a7R IV prices were also at a record low.

Retailer tips for buying the a7R V

  • B&H: an authorized dealer. Online checkout closes for Shabbat from Friday evening to Saturday night, including Black Friday, so order before Friday evening.
  • Amazon: its lowest recorded price was $3,298 on August 24. Buy only when the listing is sold and shipped by Amazon.com.
  • Adorama: an authorized dealer that matched B&H in the summer sale. Check bundles against a plain price cut.
  • Cashback: last year Sony added a $50 cashback on the a7R V through January 1. Check how it is paid before you count on it.

Sony a7R V Black Friday FAQ

Will the Sony a7R V go on sale for Black Friday 2026?

Probably at $3,298, which is $900 off. Last year’s holiday price was $3,298, and it has appeared repeatedly since. We haven’t seen Sony announce its holiday dates.

Is the a7R V still worth buying after the a7R VI?

For stills of subjects that don’t move fast, yes. At $3,298 it’s about $1,200 below the a7R VI. Choose the a7R VI if you need speed or want a battery that lasts longer.

What’s the lowest price for the a7R V?

$3,298 at B&H, Amazon and Adorama. We didn’t find a lower new price at a major store.

Does the a7R V have dual card slots?

Yes. Both slots take CFexpress Type A or SD cards, and both are UHS-II.

Set a Sony a7R V deal alert

Today is a wait. One email when the Sony a7R V price hits our target — not on every small change.

We'll send one confirmation email first. No spam, and every email has a one-click unsubscribe. See our privacy policy.

Set a deal alert Prices