Insta360 Black Friday 2026: what to buy now and what to wait for
Insta360 has not announced a 2026 holiday sale. Last year’s US store sale ran November 13 to December 7 and took about 15% off the X5, the Ace Pro 2 and the GO Ultra. The new flagship, the X6, is still at its August 12 launch price. Amazon’s October Prime Day discounts have expired. Black Friday is November 27 and Cyber Monday is November 30.
| Product | Our call | Price we saw | What we can compare |
|---|---|---|---|
| X6 | Wait. Launch price. Tracker. | $699.99 Standard Bundle at B&H. Essentials Bundle $799.99. | Insta360’s August 12, 2026 announcement: from $699.99. No earlier US sale. |
| X5 | Wait for about $467. Tracker. | $549.99 camera at B&H on October 30. Essentials Bundle $659.99. | April 22, 2025 launch price. Last year’s sale was about 15% off. October Prime Day hit about $465 and has ended. |
| X4 Air | Wait. Regular price. Tracker. | B&H Standard Bundle $399.00. Adorama $399.99. Starter Bundle $439.99. | No crossed-out price. A different, cheaper 360 camera than the X5. No verified holiday dollar. |
| Ace Pro 2 | Wait for about $340. Tracker. | Adorama Standard Bundle $369.99, from $399.99. | October 2024 launch $399.99. Last year’s sale was about 15% off. We still don’t have a clean B&H body price. |
| GO Ultra | Wait. Tracker. | B&H Standard Bundle $449.99. Adorama Standard $469.99, Creator $519.99. | $449.99 matches B&H’s August 21, 2025 launch price. A Prime Day $380 bundle expired around October 7. |
| Luna Ultra | Wait. Tracker. | B&H Standard Bundle $769.99. Creator Bundle $969.99. | June 10, 2026 launch prices. No US cut on record. A 15% cut is not guaranteed on a new camera. |
X6 prices are B&H’s product page and brand page on October 31, 2026. X5 prices are the October 30 check on that tracker, not reopened today. Ace Pro 2 is Adorama’s category on October 31. GO Ultra and X4 Air were rechecked on November 1: B&H Standard Bundles are $449.99 and $399.00, and Adorama is still $469.99 and $399.99. Luna Ultra prices are B&H’s brand page on October 31, matching the October 18 tracker. The October Prime Day prices are from 9to5Toys on October 7, and that page says the offer has expired. Checked November 1, 2026.
We haven’t seen Insta360 announce a 2026 window. Last year’s US sale ran November 13 through December 7. A Korean store’s 2025 discount rates are not US prices, and a German deals page that guesses this year’s dates is not an Insta360 announcement. This page will be updated when Insta360 or an authorized US dealer posts the offers.
Insta360’s Black Friday and Cyber Monday 2026 timeline
| Date | What to expect |
|---|---|
| Now | X6 and Luna Ultra are at their launch prices. X5 is at its launch price. Ace Pro 2 is $30 under launch at Adorama, still above the 15% target. The October Prime Day cuts are over. |
| Around Nov 13 | Last year’s US sale started on this date. Nothing says 2026 will match it. Worth checking the trackers that week. |
| Fri, Nov 27 | Black Friday. |
| Mon, Nov 30 | Cyber Monday. |
| Dec 7 | Last year’s US sale ended on this date. Not a confirmed 2026 end date. |
360 cameras: X6, X5 and X4 Air
B&H lists the Standard Bundle at $699.99, in stock, and the Essentials Bundle at $799.99. Insta360’s own post on August 12, 2026 said it starts at $699.99. B&H’s bullets: 8K50 or 6K60 360 video, a 1/1.1-inch sensor, FlowState stabilization and Horizon Lock. The product description adds waterproofing to 66 feet, a 2600mAh battery and up to 140 minutes. Those are the listing’s figures. This is its first holiday. A 15% cut, the size of last year’s X5 sale, would be about $595. We have not seen that price, and a new camera does not always get last year’s percentage. See the X6 tracker.
B&H’s camera was $549.99 on October 30, the April 22, 2025 launch price. The Essentials Bundle at $659.99 is not a discount on the camera. Fifteen percent off is about $467. Amazon’s October Prime Day had a standard bundle around $465, and that offer has expired. X5 tracker.
B&H’s Standard Bundle is $399.00, in stock, with no crossed-out price. Adorama is $399.99, and a Starter Bundle on B&H’s category is $439.99. That is a different, cheaper 360 camera than the X5, not a discount on it. We have no Black Friday dollar for it. See the X4 Air tracker.
Ace Pro 2, GO Ultra and Luna Ultra
Adorama lists a Standard Bundle at $369.99, down from $399.99. The listing text includes two batteries, so don’t read $369.99 as a one-battery body. It is $30 under the October 2024 launch price and still about $30 above a 15% cut. We are not using a B&H figure from a page that mixed a camera with a battery bundle. Ace Pro 2 tracker.
B&H’s Standard Bundle is $449.99, in stock, with no crossed-out price. That matches B&H’s August 21, 2025 announcement. Adorama still lists the Standard Bundle at $469.99 and the Creator Bundle at $519.99. 9to5Toys reported an Amazon Prime Day Standard bundle at $380, from $450, and says that offer has expired. Fifteen percent off today’s B&H price is about $382. We have not seen it. See the GO Ultra tracker.
B&H still lists the Standard Bundle at $769.99 and the Creator Bundle at $969.99, the June 10, 2026 launch prices. A used Standard was listed at $699.95. That is used. The tracker explains why a 15% cut is a hope, not a promise, on a camera this new. Luna Ultra tracker.
How to shop an Insta360 deal
- Read the bundle name. Standard, Essentials, Creator, Xplorer and a battery bundle are different boxes. A bundle price is not a camera price.
- The X6 Essentials Bundle at $799.99 is $100 more than the Standard Bundle. It is not a discount.
- October Prime Day prices, including about $465 on an X5 bundle and $380 on a GO Ultra bundle, are over.
- Buy from an authorized US dealer: B&H, Amazon when the seller is Amazon.com or Insta360, Adorama, or Insta360’s own store (not an affiliate link). The Luna Ultra tracker notes the store’s price-protection window if you buy there just before a sale.
Common questions
When is Insta360’s Black Friday sale?
Insta360 hasn’t announced 2026 dates. Last year’s US sale ran November 13 to December 7. Black Friday is November 27 and Cyber Monday is November 30.
X6 or X5?
X6 at $699.99 is the new flagship, and that is the launch price. X5 at $549.99 is the previous one, and last year’s sale was about 15% off, roughly $467. Wait on both. Buy the X5 only if you don’t need the X6 and the camera itself is near $467.
Is the Ace Pro 2 already on sale at $369.99?
Adorama has it $30 under the $399.99 launch price. A 15% cut is about $340. The listing is a bundle that includes two batteries. Wait, unless you need that bundle this month and you’ve read what’s in the box.
Will the Luna Ultra and X6 get 15% off?
We don’t know. Last year’s 15% figure is for the X5, Ace Pro 2 and GO Ultra. The Luna Ultra and X6 were not on sale yet. Both are still at their launch prices.
More deals: DJI, GoPro HERO13, Sony, Canon, Nikon.
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