Insta360 X4 Air deal status right now
B&H’s product page lists the X4 Air Standard Bundle at $399.00, in stock, in black. The 360-camera category lists that bundle at $399.99 and a Starter Bundle at $439.99. Adorama lists the Standard Bundle at $399.99. None of those cards shows a crossed-out price. We have no verified US Black Friday price for the X4 Air. Last year’s 15% sale covered the X5, the Ace Pro 2 and the GO Ultra. Insta360 hasn’t announced 2026 dates.
$399 is the regular price. Buy it only if you already wanted the X4 Air and you cannot wait. A holiday cut would have to come in under $399 on the Standard Bundle.
What counts as a good X4 Air price
- Under $399 on the Standard BundleA real cut on the box we priced. We don’t have a 2025 holiday dollar, so we are not naming a percentage.
- $399, only if you need it nowB&H’s product page. Adorama is $399.99. Same camera, no discount on either card.
- Starter Bundle at $439.99A different box. The extra $40 is not a sale on the Standard Bundle.
B&H product page and 360-camera category, plus Adorama’s Standard Bundle page, checked November 1, 2026. The Starter Bundle price is the category card. We did not open its contents list.
X4 Air key specs
| Video | B&H’s bullets: 8K or 6K 360 video, dual-lens and single-lens modes. |
|---|---|
| Body | The product description says it is smaller than the X4 and waterproof to 49 feet. Those are the listing’s figures. |
| Price to compare | The X5 was $549.99 on October 30. The X4 Air is a different, cheaper 360 camera, not a discounted X5. |
| Flagship | The X6 Standard Bundle is $699.99, its launch price. |
Who should buy the X4 Air
Good fit
- You want a smaller 360 camera than the X5, and a Standard Bundle drops under $399.
- You need it this week and $399 is an acceptable regular price.
Look elsewhere
- You are treating $399 as a Black Friday deal. The card does not show a discount.
- You want the new flagship. That is the X6, and it is also still at launch.
Alternatives to compare
Insta360 X5
Wait for about $467The previous flagship, still at its $549.99 launch price on October 30. See the X5 tracker.
GO Ultra
Not a 360 cameraA tiny action camera. B&H’s Standard Bundle is $449.99, the launch price. See the GO Ultra tracker.
X4 Air Black Friday FAQ
Is $399 a discount?
Not on the cards we opened. B&H’s product page is $399.00 and Adorama is $399.99, with no crossed-out price.
Is it a cheap X5?
No. It is a smaller 360 camera. The X5’s price to beat is about $467, on its own tracker.
Did last year’s 15% sale include it?
The sale we can cite covered the X5, Ace Pro 2 and GO Ultra. We don’t have an X4 Air holiday dollar, so we are not applying that percentage here.
More Insta360 deals: Insta360 Black Friday guide.
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