Sony ZV-E10 II deal status right now
B&H lists the ZV-E10 II body at $1,198, in stock. The page we opened didn’t show a crossed-out price. Our Sony guide, checked October 22, lists the kit with the 16-50mm lens at $1,298. Last Black Friday the black body was $100 off. We don’t have the dollar result of that rebate as a receipt. Sony hasn’t announced 2026 holiday savings. In 2025 they started November 3.
$1,198 looks like the regular body price. A useful deal is about $1,098, the size of last year’s cut. Check the kit separately. A $1,298 kit can be a better buy than the body if you need the 16-50mm, and it can also be last month’s price.
What counts as a good ZV-E10 II price
- Body around $1,098About $100 under today’s body price, the size of last Black Friday’s cut. Buy.
- Any clear discount under $1,198Confirm you’re looking at the body, not a kit with a lens you won’t use.
- $1,198B&H’s body price on October 30, with no sale price showing. Wait.
Body price from B&H’s product page. Kit price from our Sony guide, October 22, and not rechecked today. Checked October 30, 2026.
Sony ZV-E10 II key specs
| Sensor | 26MP APS-C, the same class of sensor as the a6700 and the FX30, per B&H |
|---|---|
| Video | 4K60 and 1080/120 on B&H’s bullets |
| Autofocus | 759-point phase detection |
| What it’s for | A vlogging body. Vari-angle screen, directional mic, tally light. No electronic viewfinder. |
| Battery | NP-FZ100, per B&H’s included items |
Who should buy the ZV-E10 II
Good fit
- You film yourself and you don’t need a viewfinder. Wait for about $1,098, or buy sooner if a kit you actually want is discounted.
- You already own E-mount lenses.
Look elsewhere
- You also shoot stills with the camera at your eye. The a6700 has a viewfinder.
- The only price is $1,198 with no discount. That’s the number to beat.
Alternatives to compare
Sony a6700
Has a viewfinderOur a6700 tracker is the page for the stills-and-video APS-C body. Same sensor class, different shape.
Sony FX30
Cinema body$2,098 for the body. Our call is to wait for about $300 off. See the FX30 tracker.
ZV-E10 II Black Friday FAQ
Is $1,198 a sale?
We didn’t see a crossed-out price on the body page. Treat $1,198 as the regular price until a listing shows otherwise.
When do Sony’s holiday savings usually start?
Sony hasn’t announced 2026 dates. In 2025 they started November 3. Last year this body was $100 off.
More Sony deals: Sony Black Friday guide.
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