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GoPro action camera

GoPro HERO13 Black Friday & Cyber Monday Deals 2026

The HERO13 Black is $429 at B&H, $30 over its $399.99 launch price. We haven't seen a HERO14 announcement.

Our call right now

Wait for $399 or less. $429 is not a discount.

Not worth buying at today's price. One email when GoPro HERO13 Black hits our target.

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  • Camera$429 at B&H
  • Launch price$399.99
  • Extended Power Bundle$499.99
  • Video5.3K/60, 4K/120

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Early deals

Where to buy the GoPro HERO13 Black

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GoPro HERO13 Black deal status right now

B&H lists the HERO13 Black at $429. The Extended Power Bundle is $499.99, an accessories bundle is $479, and the Creator Edition is $619. The camera launched at $399.99, so today’s body price is $30 over that. We don’t have a verified Black Friday 2025 dollar price. We haven’t seen GoPro announce a HERO14. Don’t wait for a camera that hasn’t been announced.

Our call: wait for $399 or less

$429 is not a discount. It’s $30 above the launch price. The bundles cost more. Buy the body when it’s back at $399.99 or under.

What counts as a good HERO13 price

  • $399 or lessThe launch price or better. Buy the body.
  • $399.99Launch price. The number to get back to.
  • $429B&H on October 28. Skip it, and skip the $479 to $619 bundles unless you already wanted those extras at full price.

Prices from B&H’s GoPro listings, checked October 28, 2026. Launch price $399.99. No verified Black Friday 2025 receipt.

HERO13 Black key specs

Sensor1/1.9-inch, 27MP stills, per B&H’s bundle listing
Video5.3K/60, 4K/120, 2.7K/240 on that listing
LensesHB-series lens mounts. That’s the reason to pick GoPro over DJI if you want those lenses.
PriceBody $429 at B&H. Launch price $399.99.

Who should buy the HERO13 Black

Good fit

  • You want GoPro’s lens mount and you’ll wait for $399 or less.
  • You already own GoPro mounts and accessories.

Look elsewhere

  • $429 is the only price. The Action 5 Pro is $319.
  • You want 8K. Compare the Action 6 and the Ace Pro 2.
  • You’re waiting on a HERO14. We haven’t seen GoPro announce one.

Alternatives to compare

DJI Osmo Action 5 Pro

$110 less

Standard Combo $319 at B&H, $30 under its launch price.

DJI Osmo Action 6

8K

Standard Combo $436. Wait for $399 on our tracker.

HERO13 Black Friday FAQ

Is $429 a sale?

No. The camera launched at $399.99. $429 is $30 over that.

Should I buy a bundle?

The Extended Power Bundle is $499.99, the accessories bundle is $479, and the Creator Edition is $619. Buy a bundle only if you wanted those extras anyway. None of them makes the body a discount.

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