Fujifilm Black Friday 2026: what to buy now and what to wait for
On November 2 the X-T5 with the XF 16-50mm is $2,399 at B&H. The $2,199 kit price has ended. We did not reopen the X half, X-S20, X-T50 or X100VI pages this morning. Last year Fujifilm’s Black Friday offers started on Thursday, November 20, and took $100 off the X-T5, X-T50 and X-S20.
| Camera | Our call | Price now | Black Friday 2025 |
|---|---|---|---|
| X-T5 with 16-50mm | Wait. $2,399 on Nov 2. The $2,199 price ended. | $2,399 | $100 off |
| X-T5 body | Wait for $1,899 or less. | $1,999 | $100 off |
| X-S20 | Wait for $1,399.95. | $1,499 body. A 23mm kit was $100 off. | $100 off |
| X-T50 | Wait for $1,499.95. | $1,599.95 | $100 off |
| X half | Buy at $449. Runs to Jan 31. | $449 | Deal ran to Dec 28 |
| X100VI | Don’t wait for a cut. Buy when it’s in stock. | $1,799 | No rebate we could find |
“Black Friday 2025” is Fujifilm USA’s instant rebate, announced November 20, 2025, at B&H, Amazon, Adorama and others. We haven’t listed a final price for last year because Fujifilm gave only the amount off. Prices now are B&H or Amazon listings checked October 22, 2026. Prices change often, so each button below opens the live listing.
Fujifilm hasn’t announced an X-T6. Fuji Rumors reported on October 6 that it’s now scheduled for November, after a September date slipped because of a component shortage. That’s a rumor, and Fuji Rumors itself says the date only holds if there are no more delays. A Fujifilm representative told Digital Camera World in July that the X-T5 hasn’t been discontinued. We wouldn’t count on a deep X-T5 cut: Fujifilm’s holiday cuts have been $100. If you need a camera this month, the X-T5 kit at $200 off is the best price we’ve seen it all year.
Fujifilm’s Black Friday and Cyber Monday 2026 timeline
| Date | What to expect |
|---|---|
| Now to Sun, Nov 1 | X-T5 with the XF 16-50mm lens is $200 off. B&H and Adorama bundle it with a memory card and accessories. |
| Now to Sun, Jan 31 | The X half is $200 off at $449. |
| November (rumor) | The X-T6 and a new XF 50-140mm f/2.8 II lens are rumored for announcement. Neither is confirmed. |
| Around Thu, Nov 19 | Last year Fujifilm USA’s holiday offers started on Thursday, November 20, about a week before Black Friday. |
| Fri, Nov 27 | Black Friday. |
| Mon, Nov 30 | Cyber Monday. Last year’s X-series and GFX offers were listed to January 18, 2026, and the X half to December 28, so Fujifilm’s holiday deals don’t end on Cyber Monday. |
This is last year’s pattern, not an announcement. We haven’t seen Fujifilm USA publish its 2026 holiday offers, and this page will be updated when it does.
Fujifilm camera deals, model by model
Fujifilm X-T5
Kit: waitOn November 2 the kit with the XF 16-50mm is $2,399 at B&H, with no crossed-out price. The $2,199 kit price has ended. We did not open a body-only page this morning. Last Black Friday the body discount was $100. Wait for a kit near $2,199 or a body near $1,899. See our X-T5 tracker.
Fujifilm X-S20
WaitThe 26.1MP hybrid body is $1,499 at B&H, with no body rebate. A 23mm f/2.8 kit showed $100 off, at $1,649. Last Black Friday the body and the kits were $100 off, and Adorama added a free memory card and bag. Wait for $1,399 on the body. See our X-S20 tracker.
Fujifilm X-T50
WaitThe 40.2MP compact body is $1,599.95 at B&H on October 30, with no discount on the body page. It was $100 off last Black Friday, with the same amount off the XC 15-45mm and XF 16-50mm kits. It has no dual card slots or weather sealing, which the X-T5 has. Wait for $1,499.95. See our X-T50 tracker.
Fujifilm X half
Buy nowThe compact camera is $449 at B&H, from $649, for charcoal and silver on October 30. Our guide, citing Fuji Rumors, calls that $200 off the April 2026 retail price and $400 off the launch price. The deal runs to January 31, 2027, so there’s no rush and nothing to wait for. See our X half tracker.
Fujifilm X100VI
Stock, not priceThe X100VI is $1,799.95 at B&H, which is $200 over its original $1,599 price. The black body was temporarily out of stock when we opened the product page on October 28. We couldn’t find a Black Friday rebate on it last year. Buy it when a dealer has it in stock. See our X100VI tracker.
Fujifilm X-T30 III, X-M5 and X-E5
No discount seenThe X-T30 III is $999 and the X-E5 is $1,699. The X-M5 body is $899 in black and silver, and the XC 15-45mm kit is $999. We can’t find rebates on any of them, and the X-M5 and X-T30 III weren’t in last Black Friday’s list. B&H still showed the X-E5 body at $1,699 on November 1, with no crossed-out price. See our Fujifilm X-T30 III guide, X-M5 tracker and X-E5 tracker.
GFX medium format
Bundles and lensesThe GFX100 II is $8,499, the GFX100S II is $5,699 and the GFX100RF is $5,599 at B&H, and we couldn’t find a current US rebate on any of them. Last Black Friday Fujifilm didn’t discount the GFX100 II body alone, but its bundles with a GF lens were $1,000 off, and B&H added a free CFexpress Type B card and a camera bag. GF lenses were $500 off.
Shopping across brands? See our Canon, Nikon, Sony and Panasonic guides.
Fujinon lens deals
Fujifilm’s lens rebates were bigger than its camera rebates last year, and the long telephotos got the most. Lenses are where a Fujifilm holiday sale saves real money. We couldn’t verify current US lens prices, so this table shows last year’s rebates only.
| Lens | Rebate, Nov 2025 |
|---|---|
| XF 100-400mm f/4.5-5.6 R LM OIS WR | $400 |
| XF 150-600mm f/5.6-8 R LM OIS WR | $400 |
| XF 50-140mm f/2.8 R LM OIS WR | $200 |
| XF 18mm f/1.4, 23mm f/1.4 and 33mm f/1.4 | $100 each |
| XF 56mm f/1.2 R WR | $100 |
| XF 70-300mm f/4-5.6 R LM OIS WR | $100 |
| GF 55mm, 80mm and 110mm, GF 20-35mm, 45-100mm and 100-200mm | $500 each |
From Fujifilm USA’s offers announced November 20, 2025. They aren’t promises for 2026.
Wildlife and sports
XF 100-400mm and XF 150-600mmThese got Fujifilm’s deepest X-mount cuts, $400 each, last November. Wait for the holiday rebate.
Bundles and dealer extras
- Instant savings are the same at every authorized dealer. Fujifilm’s rebate is set by Fujifilm USA, so choose a dealer by stock and extras.
- Dealer bundles are where the value is. Last year Adorama added about $600 of accessories to the X-T5, including a free XC 35mm f/2 lens. This month B&H’s X-T5 kit comes with a 128GB card and a bag, and Adorama’s with a 128GB card, cleaning kit, spare battery and filter kit. Compare the bundle against the plain price.
- Stock: Fujifilm bodies sell out. B&H listed some X-T30 III colors as out of stock this month, and the X100VI has been hard to find.
- US price risk: Fujifilm raised prices in Japan on October 1 by about 6% to 15% on several bodies, including the X100VI and X-T50. B&H’s US prices were unchanged on October 2, and we haven’t seen a US increase announced.
Where to buy Fujifilm gear on Black Friday
- B&H: an authorized dealer that carries the rebates and bundles with a card and bag. Online checkout closes for Shabbat from Friday evening to Saturday night, including Black Friday, so order before Friday evening.
- Adorama: an authorized dealer that added the biggest freebies to Fujifilm bodies last year.
- Amazon: Fujifilm’s rebates appeared there. Buy only when the listing is shipped and sold by Amazon.com, so you get a US-warranty unit and Amazon’s holiday returns.
- Best Buy and Moment: both listed last year’s X-T5 and X-S20 rebates. Best Buy is useful for store pickup.
Fujifilm Black Friday FAQ
When is Fujifilm’s Black Friday sale in 2026?
Black Friday is November 27 and Cyber Monday is November 30. We haven’t seen Fujifilm USA announce its holiday offers. Last year they started on Thursday, November 20, and ran to January 18, 2026 for X-series bodies and lenses.
How big are Fujifilm’s Black Friday discounts?
Small on bodies and bigger on lenses. Last year the X-T5, X-T50 and X-S20 were $100 off, the long XF telephotos $400 off, and GFX lenses $500 off. GFX100 II and GFX100S II bundles with a lens were $1,000 off.
Should I wait for the Fujifilm X-T6?
Only if you want the newest model. Fuji Rumors expects an announcement in November but Fujifilm hasn’t confirmed it, and a September date already slipped. If you buy now, the X-T5 kit at $200 off is the best price we’ve seen this year.
Is the Fujifilm X100VI going on sale?
We couldn’t find a rebate on it last Black Friday, and it’s $1,799 at B&H. Don’t wait for a discount. Buy it when a dealer has it in stock.
Is the X half at $449 a good deal?
It’s $200 below its April 2026 price and runs to January 31, 2027, so it isn’t a holiday-only price.
Will Fujifilm raise US prices?
Fujifilm raised US prices in 2025, and the X-T5 went from $1,799 to $1,999 then. In October 2026 it raised Japan prices only, and we haven’t seen a US announcement.
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